Summary
Paddy Power, considered one of the best bookmakers for thinking outside of the box, offer typically strong incentives if you choose to bet on horse racing with the Irish firm.
Unsurprisingly they offer Best Odds Guaranteed on all of their races and should be applauded for being one of the first bookmakers to get their early prices up on the board. As well as paying out on both disqualified horses and the official winner, the offer their own betting markets, unavailable with other bookies.
These include betting without the favourite, InsureBet, a way of getting money back if your horse finishes second or third and Match Bets between two different horses.
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New Customer Offer
Any new customers visiting Paddy Power will get free bets on the Melbourne Cup.
Wagering requirement
Background
Paddy Power have been established since 1988 and are currently Ireland’s largest bookmaker. Although widely respected, they have something of a controversial opinion within the betting industry due to a number of close-to-the-bone marketing campaigns and their tendency to pay out on outcomes before an event has even been settled.
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Odds and Markets
Their odds are generally very good, especially when it comes to football betting. These guys are unafraid of taking a position on a big football or rugby match, especially one concerning England or Ireland (where the majority of their customers are based). Their money-back offers should also be applauded, especially as they always provide realistic outcomes (such as cashback if Owen scores the last goal for England).
Market-wise, again very strong, especially when it comes to special bets. This could mean additional markets on a particular football match or simply apply to the likes of Big Brother and Eurovision. They also always seem to have an extensive range of markets on the popular sporting events.
Website
The Paddy Power website is quick, clean and easy-to-use. They have one of the easiest sign-up processes in the industry and finding your bet is a pretty straightforward process. As mentioned, the Irish firm delight in providing humorous editorial to accompany many of their homepage-featured markets, while the theme continues with their entertaining customer emails.
Customer Service
Their customer services are limited by their opening times, which are 8am – midnight, Monday to Saturday and 9am – midnight on a Sunday. Available languages are English, Spanish and German and they seem to be reasonably efficient at dealing with customer queries.
Customer Service Email
support@ paddypower.com
Customer Service Telephone Number
See site for details